We Are a Startup, What Did You Expect?

Cowtribe has come a long way since we started our idea of delivering affordable and quality animal healthcare to livestock farmers in the rural parts of Ghana. We have experienced challenges and failures in as much as we have achieved a lot. We look back at how much we have grown and where we are headed.

Since its inception in 2016, and despite the myriad of challenges most startups face in the technology industry, COWTRIBE has managed to stay relevant and keep pushing the boundaries of innovation and entrepreneurship especially in Ghana where about 90% of startups fail within the first three years. 

Here at Cowtribe, we are fuelled by the challenges that arise and see these challenges as opportunities to improve how we serve our farmers. 

A prime example of this is the predicament we experienced in distributing our services, specifically how we could better deliver vaccines to our farmers. We realised a lot of farmers leave early to attend to their crop farms and as such, our field agents were having difficulty in administering vaccines to the animals. Most of the livestock such as Cattle and Goats are difficult to restrain and are usually left out to graze when the farmers leave early in  the morning. To combat this problem, we decided to run a night delivery experiment. Our field agents visit the farmers during the evening when most of the farmers would have returned from their farms to administer vaccines. This maximised our chances of meeting the farmers as well as having all the animals restrained in one place. This was greatly successful and increased our number of deliveries by 43%.

We always strive to find solutions to the challenges we encounter and we are constantly applying the lessons we learn throughout this process to expand our vision.

As we transition into the next milestone, Cowtribe aims to be the biggest technology platform that provides veterinary services across Africa. The transformation in how animal healthcare is delivered as well as the reduction in the loss of income for our farmers serves as a reminder that we are on the right track.

Africa’s agricultural industry has always been viewed as a ripe market for the taking. Livestock farming alone is a multi-million industry. This puts us in a unique position to conquer more challenges and achieve more milestones.